Pay Per Call Advertising April 30, 2008
Posted by Jennifer Lind in Local Search.Tags: Local Search, pay per call, ingenio, free411, jingle, at&t
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One of the new directions that Local Search is taking us is pay per call advertising. This option is now available with main providers Ingenio (owned by AT&T) and Free411 (aka Jingle).
What is Pay Per Call Advertising?
Basically the same as Pay Per Click, but the url link is replaced with a link to call. The call number is tracked, and you pay by the number of calls you receive during your pre-set day parting hours.
Who Should Look into Pay Per Call Advertising?
Service based local companies such as plumbers & contractors, restaurants, financial services, travel companies, auto repair and sales, and telecommunications.
What About the Average Bid Costs?
Obviously, if a customer sees your ad and decides to call you, that person is going to be highly relevant and will be ready to stop in your store or request your services. The high conversion rates you receive means you will pay slightly more than your typical PPC campaign. An average pay per call bid price will be around $8-$10.
Where Can I Find Pay Per Call Ads?
- Yellowpages.com (tile ads at the top of the page)
- Dex
- Switchboard
- Local.com
- AOL
- Mobile Search Engines: MSN Mobile, AOL Mobile, Mapquest, Traffic.com
- Directory Assistance calls: AT&T, 1-800-Free411
- LowerMyBills.com
- plus more!
The main thing to remember if you are placing a pay per call ad online is to design your creative accordingly. You want to use a call to action that will entice the user to pick up the phone, such as “call to get promotion.”
Great blog. The pay per call business seems to be booming and the customer is the winner in this. For example, if I want directory assistance from a live agent and for free, I can call 800-411-SAVE. There are other free directory assistance providers, but this one is like premier service considering it is live agents. It must follow the google model with ad revenue and the pay per call makes sense. Now if they could do this with cars that would be AWESOME!