Yellowpages Sponsored Listings Now Live on MSN – To See Increased Impressions for Q2? April 14, 2008
Posted by Jennifer Lind in Internet Yellowpages.Tags: comscore, internet yellow pages, msn news, superpages.com, yellowpages.com
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ellowpages.com’s ads are now live on MSN. The sponsored results from Yellowpages.com are showing up at the top of MSN’s Live Search Maps and MSN Local Search.
I performed a couple of searches on MSN and had the best results finding the Yellowpages.com listings on the MSN Maps. I’m currently not seeing them live on MSN.com.
With the comScore’s recent web impressions report Superpages.com ranked higher in web impressions than Yellowpages.com. Yellowpages may be able to pull ahead of Superpages in ad impressions with this new partnership.
Results of comScore for March 2008: Superpages ranked 26th – in Top 50 Web Properties – with 27,672 impressions. Yellowpages.com ranked 31 with 24,962 impressions. MSN ranked 3rd with 121,013 impressions for March.
Superpages.com and Yellowpages.com have been battling it out for several months now, but I don’t see Superpages.com keeping up even with the help of gaining Switchboard. Yellowpages.com tends to stay ahead of the game in technology and support services, where other publishers fall behind with the sudden new growth in the industry the past couple of years. Yea, I know I sound like I work for Yellowpages.com but I don’t really, honest!