Local Search | Jennifer Lind

Since I am such “a good customer” of Kraftfoods.com (basically just an average email subscriber), I have been selectively chosen to try out Kraft’s new mobile recipe subscription.

How it works: subscribe online by entering your mobile #. You can sign up for weekly or daily recipes and then enter the time of day you would like to receive your recipe text. Kraft Foods will send you a recipe from one of 5 category choices every day at the time you selected.

If you decide to be proactive in your recipe search, just search the site for a recipe you’re interested in making. Then choose to either send the recipe or the shopping list to your phone.

Why I am not signing up for this service: Kraft’s message is just a url link that you need to either copy or paste into your phone browser, or go to a computer and plug in the url to get your recipe.