How to Optimize Your Superpages Pay Per Click Program in 5 Easy Steps April 9, 2008
Posted by Jennifer Lind in Internet Yellowpages.Tags: iyp optimization, pay per click optimization, sem optimization, superpages
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- You should take the time to fill out the Enhanced Business Profile (MIP page). Keywords will narrow search results and are pulled from your more info page.
- Fill out your category keywords for each heading. This can be found by doing a category lookup in the portal.
Use promotional text in the first line in addition to your business name (this is not an option if you have a local campaign, only an option if you are targeting by metro, state, or nationwide).- Relates to #3: use all the characters available to you for creative! For the title line, you have 50 characters and 70 characters for the promotional message.
- Change your promotional text every 3-4 weeks if possible.
Wow, great post…u sound like you’ve been doing this for a while
I advertise my small biz with DexKnows.com …got any tips for them?
Dexknows used to have a Fast Facts form that you could use to add business profile information. They have recently replaced this with a new system that will help you optimize keywords for your listing. If you are working directly with DexKnows, I believe you can request the keyword list from your sales rep. The list will have specific terms suggested that are related to your category. You would then just select the terms relevant to your business and submit it back to Dex.