Local Search | Jennifer Lind

The newest interactive feature of the Internet Yellowpages is video. Citysearch, Yellowpages, and Superpages have all added this feature to their advertising products. Why should you add a video to your internet yellow pages listing? A video prompts action, enhances your company image, increases confidence, and will make you stand out from competitors.

For each internet yellowpages site, the production costs are all included in your product purchase. When you buy the video product, a local contractor will call you to arrange a meeting. Or, choose to use still pictures or your current television ad. The product includes professional voice talent and music. You’ll go through the production process, editing, and then your video will be live on your listing. Typically you are allowed all the edits you need before the ad is live, and other edits will need to be arranged with the videographer. Once you have the video, you own the rights to it. You can load the video onto your own website or use it in a television ad if you wish.

A few things to note about video ads on each IYP site:

Yellowpages:

• offers the video ad with any listing ad
• full length video is 45-60 seconds, you also get a thumbnail version for mobile devises and the URL
• video appears on more info page of your advertisement listing
• 500 value points
• Samples: Plumbing, Roofing & Siding

Superpages:

• 30-60 second spot with rights
• must purchase the video icon separately – icon is required
• video has information in the frame and appears as a “pop-up”
• Samples (video appears on the listing page so you will need to look for the video icon): Florist, Insurance