Local Search | Jennifer Lind

Last night I attended a MIMA event where the presenter was Matt Dickman, author of one of the Advertising Age’s top 150 marketing blogs, Techno//Marketer. Matt also works at Fleishman-Hillard’s, the largest PR agency in the world. The presentation was primarily about social media and how he sees this as the future of advertising. If someone posts a blog about your company, that person becomes the face of your company. How a company goes about keeping up with the social media comments and how they respond to this has a high impact on the company’s success. Matt introduced the audience to a variety of social media sites including Twitter, Flickr, and the ones I was more familiar with such as Linkedin, Facebook, etc. The presentation inspired me to create a brand for myself and start blogging and making more of a statement on these social networking sites. I managed a blog at Resources Unlimited and have not kept up with a blog of my own since I started at TMP. Blogging seems to be a great outlet to be creative, share my thoughts, and make other records of my life.